The people and places that inspire us, trips we’ve been on and a look at what’s going on behind the scenes. This is what make us tick.
  • A year ago to the day, I was passing through this storm on the Isle of Skye. As we crossed the island, we took these pictures. I’ve been through a few storms but, there’s something about this one that has left an impression. Maybe being on an island had something to do with it.  …
  • A year ago to the day, I was passing through this storm on the Isle of Skye. As we crossed the island, we took these pictures. I’ve been through a few storms but, there’s something about this one that has left an impression. Maybe being on an island had something to do with it.  …
  • Before I set off on a month-long, 4000-mile expedition around Europe, the majority of my experience on a motorcycle has amounted to short runs in and around London and a number of weekends out of town. This trip was one of firsts. It was the first time I’d travelled or spent any length of time…
  • Before I set off on a month-long, 4000-mile expedition around Europe, the majority of my experience on a motorcycle has amounted to short runs in and around London and a number of weekends out of town. This trip was one of firsts. It was the first time I’d travelled or spent any length of time…
  • In the coming days, Ashley will embark on a 4000-mile solo motorcycle expedition around Europe.   Leaving London on the 21st July, he will journey South along the West-Coast of France, climbing over the Pyrenees before cutting through the arid center of Spain, riding for the Portuguese Coast.     From here the route turns…
  • In the coming days, Ashley will embark on a 4000-mile solo motorcycle expedition around Europe.   Leaving London on the 21st July, he will journey South along the West-Coast of France, climbing over the Pyrenees before cutting through the arid center of Spain, riding for the Portuguese Coast.     From here the route turns…
  • Motorcycle Diaries is a new online community started by four friends with the aim of sharing the best motorbike roads in Europe and inspiring trips across the Continent. It allows riders to share local knowledge – adding routes to the database. Such a great idea. www.motorcycle-diaries.com
  • Motorcycle Diaries is a new online community started by four friends with the aim of sharing the best motorbike roads in Europe and inspiring trips across the Continent. It allows riders to share local knowledge – adding routes to the database. Such a great idea. www.motorcycle-diaries.com
  • Over the last weekend of May, we took a stand at Bikeshed London, a custom motorcycle show at the Tobacco Docks, Wapping. It was great to meet so many new people and have the opportunity to talk through some of our latest designs and plans for future expeditions. Here’s a selection of photographs from the…
  • Over the last weekend of May, we took a stand at Bikeshed London, a custom motorcycle show at the Tobacco Docks, Wapping. It was great to meet so many new people and have the opportunity to talk through some of our latest designs and plans for future expeditions. Here’s a selection of photographs from the…
  • Jonathen Weime is a photographer and founder of Motorcycle Cities magazine. This is a brilliant series that he shot at the 2015 Bikers Classic at the Spa-Francorchamps race circuit. Here are a few words from him to set the scene.   “I go to the Bikers’ Classic in Spa every year. I remember the first…
  • Jonathen Weime is a photographer and founder of Motorcycle Cities magazine. This is a brilliant series that he shot at the 2015 Bikers Classic at the Spa-Francorchamps race circuit. Here are a few words from him to set the scene.   “I go to the Bikers’ Classic in Spa every year. I remember the first…
  • A documentary following four guys as they travel 3800 miles, crossing America from the East to West coast along the Lincoln Highway – the oldest road across the continent. Have a couple of maps to hand, after seeing friends travel through vast uninhabited landscapes you’ll want to pen your next trip. The full-length documentary is…
  • A documentary following four guys as they travel 3800 miles, crossing America from the East to West coast along the Lincoln Highway – the oldest road across the continent. Have a couple of maps to hand, after seeing friends travel through vast uninhabited landscapes you’ll want to pen your next trip. The full-length documentary is…
  • Here’s a first look at a new piece of outerwear that we’ve been working on over the past few months. A rework of a WWII Naval Deck Jacket, this will have an abrasive resistant lining that’s pound for pound fifteen times stronger than steel. More news to follow.
  • Here’s a first look at a new piece of outerwear that we’ve been working on over the past few months. A rework of a WWII Naval Deck Jacket, this will have an abrasive resistant lining that’s pound for pound fifteen times stronger than steel. More news to follow.
  • For the final entry into our conversation series, we spent the day talking to boot-maker Felix Jouanneau in his West London workshop.         How did you get into boot making? I have always enjoyed working with my hands and like the smell of leather. A long time ago I went on a…
  • For the final entry into our conversation series, we spent the day talking to boot-maker Felix Jouanneau in his West London workshop.         How did you get into boot making? I have always enjoyed working with my hands and like the smell of leather. A long time ago I went on a…
  • Back in the studio after an amazing research trip to Copenhagen. We’re now Working through a sketch books full of new ideas. Some rough working sketches around an idea for a new spring riding jacket below. Check back to see how this develops.
  • Back in the studio after an amazing research trip to Copenhagen. We’re now Working through a sketch books full of new ideas. Some rough working sketches around an idea for a new spring riding jacket below. Check back to see how this develops.
  • A favourite for a number of us here in the studio. 180° South is a documentary film following adventurer Jeff Johnson as he retraces the 1968 journey of his heroes Yvon Chouinard (founder of Patagonia) and Doug Tompkins (founder of North Face) to Patagonia. Discussing the Planet’s environmental problems throughout, this will get you thinking.
  • A favourite for a number of us here in the studio. 180° South is a documentary film following adventurer Jeff Johnson as he retraces the 1968 journey of his heroes Yvon Chouinard (founder of Patagonia) and Doug Tompkins (founder of North Face) to Patagonia. Discussing the Planet’s environmental problems throughout, this will get you thinking.
  • For our latest instalment in conversation series, we spent some time with London-based jewellery designer Si Belson as he cast the medal Ashley’s Great Grandfather won racing from London to Edinburgh on a Triumph motorcycle in 1911. Could you give us a bit of background on yourself, how did you train to become a jewellery…
  • For our latest instalment in conversation series, we spent some time with London-based jewellery designer Si Belson as he cast the medal Ashley’s Great Grandfather won racing from London to Edinburgh on a Triumph motorcycle in 1911. Could you give us a bit of background on yourself, how did you train to become a jewellery…
  • Jodie Southgate is a London based photographer who’s always on the move. She told us about her recent trip to Iceland and before even seeing a picture, we knew that we’d want to share it. Here are a few words from her: JS: “Iceland is like no other place I’ve visited. I felt a million…
  • Jodie Southgate is a London based photographer who’s always on the move. She told us about her recent trip to Iceland and before even seeing a picture, we knew that we’d want to share it. Here are a few words from her: JS: “Iceland is like no other place I’ve visited. I felt a million…
  • An inspirational tale. It goes to show what can be achieved with limited resources and a big idea.
  • An inspirational tale. It goes to show what can be achieved with limited resources and a big idea.
  • A few weeks ago, Ashley spent the weekend in the Lake district with friends. Having found some time to through the photographs, these are his three favourites.        
  • A few weeks ago, Ashley spent the weekend in the Lake district with friends. Having found some time to through the photographs, these are his three favourites.        
  • Having recently discovered Motorcycling Cities, a new magazine exploring motorcycle culture in cities, for the sixth installment in our conversation series we were keen to talk to founder Jonathan Wieme to hear his backstory. Thanks to Andrew over at Bolt for putting us onto this mag. Can you explain what Motorcycling Cities is and what…
  • Having recently discovered Motorcycling Cities, a new magazine exploring motorcycle culture in cities, for the sixth installment in our conversation series we were keen to talk to founder Jonathan Wieme to hear his backstory. Thanks to Andrew over at Bolt for putting us onto this mag. Can you explain what Motorcycling Cities is and what…
  • We always love to share the work of our favourite photographers and the journeys they’ve made. Brussels-based photographer Sėbastien Nunes is someone who has only recently come onto our radar. Here are a few of his words to set the scene on a series of images that instantly captured our imagination: SN: “Motorcycles are my…
  • We always love to share the work of our favourite photographers and the journeys they’ve made. Brussels-based photographer Sėbastien Nunes is someone who has only recently come onto our radar. Here are a few of his words to set the scene on a series of images that instantly captured our imagination: SN: “Motorcycles are my…
  • Excited to announce the launch of the ASHLEY WATSON x BOLT collaboration. When we first talked about doing something together I showed Andrew, founder of Bolt, through some of the clothes we were developing. We both thought our Riding Shirt would be a great starting point. Constructed from a 14 ounce cotton twill – woven…
  • Excited to announce the launch of the ASHLEY WATSON x BOLT collaboration. When we first talked about doing something together I showed Andrew, founder of Bolt, through some of the clothes we were developing. We both thought our Riding Shirt would be a great starting point. Constructed from a 14 ounce cotton twill – woven…
  • A great documentary by French film-makers Resilients talking to the guys behind Cafe Racer Dreams.
  • A great documentary by French film-makers Resilients talking to the guys behind Cafe Racer Dreams.
  • It’s been a fair few years since I’ve put any of my own prints out, feels great to be in amongst it with the inks again. Reflective bandanas coming soon.
  • It’s been a fair few years since I’ve put any of my own prints out, feels great to be in amongst it with the inks again. Reflective bandanas coming soon.
  • Over the past few months we’ve been testing the prototype of our riding gloves. A few tweaks are still needed but on the whole we’re not far off. More info on these coming soon.
  • Over the past few months we’ve been testing the prototype of our riding gloves. A few tweaks are still needed but on the whole we’re not far off. More info on these coming soon.
  • Our conversation series is a chance for us to talk to a variety of individuals and artisans that are doing great things on their own terms. The latest instalment is with Andrew Almond, founder of Bolt London – a custom motorcycle shop and exhibition space in East London. Can you describe Bolt? Bolt is both…
  • Our conversation series is a chance for us to talk to a variety of individuals and artisans that are doing great things on their own terms. The latest instalment is with Andrew Almond, founder of Bolt London – a custom motorcycle shop and exhibition space in East London. Can you describe Bolt? Bolt is both…
  • Video footage shotover a two year period by Scott Toepfer as he worked on a photographic stills project titled ‘It’s Better In The Wind’. Original sound-track by Chuck Raven.
  • Video footage shotover a two year period by Scott Toepfer as he worked on a photographic stills project titled ‘It’s Better In The Wind’. Original sound-track by Chuck Raven.
  • Dropped over one of our heavy canvas caps to Nick Mulvey before he played a string of gigs in London last week. A big thank you for the continued support. A stand out song from his set was a cover of Bjork’s ‘Bachelorette’. A recording of this below.        
  • Dropped over one of our heavy canvas caps to Nick Mulvey before he played a string of gigs in London last week. A big thank you for the continued support. A stand out song from his set was a cover of Bjork’s ‘Bachelorette’. A recording of this below.        
  • The latest installment in our conversation series talks to James and Greg, founders of The Electrical Shop. A company producing handmade cage lights from their North London studio. What gave you the idea to produce your own lights? The idea had been knocking around for a good while before we decided to do anything about…
  • The latest installment in our conversation series talks to James and Greg, founders of The Electrical Shop. A company producing handmade cage lights from their North London studio. What gave you the idea to produce your own lights? The idea had been knocking around for a good while before we decided to do anything about…
  • An amazing find. This is a documentary telling the story of Dick Proenneke who, in the late 1960s, built his own cabin in the wilderness at the base of the Aleutian Peninsula, in what is now Lake Clark National Park. Using color footage he shot himself, Proenneke traces how he came to this remote area…
  • An amazing find. This is a documentary telling the story of Dick Proenneke who, in the late 1960s, built his own cabin in the wilderness at the base of the Aleutian Peninsula, in what is now Lake Clark National Park. Using color footage he shot himself, Proenneke traces how he came to this remote area…
  • Ashley had a chat with the guys over The Holborn Magazine answering questions on our new collection, the thinking behind the label and process he goes through when designing a new product. Click here to read the article in full.
  • Ashley had a chat with the guys over The Holborn Magazine answering questions on our new collection, the thinking behind the label and process he goes through when designing a new product. Click here to read the article in full.
  • This Autumn we will be taking our first steps into knitwear. Made in England, these sweaters fuse an ‘Active’ Merino yarn with a British wool. The British Wool is a robust yarn and gives the jumper structure. The Active Merino (normally used in base layers) enhances the wicking properties of the garment helping to move moisture away from the body. A solid partnership…
  • This Autumn we will be taking our first steps into knitwear. Made in England, these sweaters fuse an ‘Active’ Merino yarn with a British wool. The British Wool is a robust yarn and gives the jumper structure. The Active Merino (normally used in base layers) enhances the wicking properties of the garment helping to move moisture away from the body. A solid partnership…
  • We’ve been looking forward to the release of this for a while. A film that explores the revival of manual work through the passion of motorcycle enthusiasts who have found their way to a happy life. Shot on Super 16, The Greasy Hands Preachers takes viewers all over the world, with stopovers in France, the…
  • We’ve been looking forward to the release of this for a while. A film that explores the revival of manual work through the passion of motorcycle enthusiasts who have found their way to a happy life. Shot on Super 16, The Greasy Hands Preachers takes viewers all over the world, with stopovers in France, the…
  • At the beginning of the month we showed our AW15 collection with the great and good at Jacket Required. It’s always a great event, hats off to everyone involved. Here’s a video to give you a taste, you can spy some of our clothing at 2.27.
  • At the beginning of the month we showed our AW15 collection with the great and good at Jacket Required. It’s always a great event, hats off to everyone involved. Here’s a video to give you a taste, you can spy some of our clothing at 2.27.
  • An XXY Magazine interview with Ashley Watson talking about this season’s products and the thinking behind them.
  • An XXY Magazine interview with Ashley Watson talking about this season’s products and the thinking behind them.
  • A short film about custom motorcycle engineer Shinya Kimura of Chabott Engineering. “I use my own hands and break my back making these bikes”. We have great deal of respect for someone with such passion and dedication.
  • A short film about custom motorcycle engineer Shinya Kimura of Chabott Engineering. “I use my own hands and break my back making these bikes”. We have great deal of respect for someone with such passion and dedication.
  • A big thank you to Monocle Magazine for featuring us in December’s fashion briefing. For those that have a copy, turn to page 174.
  • A big thank you to Monocle Magazine for featuring us in December’s fashion briefing. For those that have a copy, turn to page 174.
  • At the end of the summer our good friend (& photographer) Liz Seabrook decided to try her hand at a long distance ride from London to Copenhagen. On her travels she took some pics and since returning has written a few words, both of which are below. In September, my boyfriend Adam and I cycled…
  • At the end of the summer our good friend (& photographer) Liz Seabrook decided to try her hand at a long distance ride from London to Copenhagen. On her travels she took some pics and since returning has written a few words, both of which are below. In September, my boyfriend Adam and I cycled…
  • A short by Clement Beauvais and Arthur de Kersauson following the guys behind Blitz Motorcycles as they journey through the alps. Shot on Super 16mm film.
  • A short by Clement Beauvais and Arthur de Kersauson following the guys behind Blitz Motorcycles as they journey through the alps. Shot on Super 16mm film.
  • For the second feature in our conversation series, we find out the story of Peter Bellerby, founder of Bellerby & Co – the only company producing hand-crafted globes in the world. Here’s a guy that who’s really doing things on his own terms. What inspired you to start Bellerby & Co? After a two-year search…
  • For the second feature in our conversation series, we find out the story of Peter Bellerby, founder of Bellerby & Co – the only company producing hand-crafted globes in the world. Here’s a guy that who’s really doing things on his own terms. What inspired you to start Bellerby & Co? After a two-year search…
  • The second instalment in our series delving into photographer Jodie Southgate’s back catalogue sees us follow her to Mount Kilimanjaro in Tanzania. Here are some words to set the scene. JS: ‘One of the most unforgettable memories of my 5 days on Kilimanjaro was the sudden and beautiful change in weather. Not just from one…
  • The second instalment in our series delving into photographer Jodie Southgate’s back catalogue sees us follow her to Mount Kilimanjaro in Tanzania. Here are some words to set the scene. JS: ‘One of the most unforgettable memories of my 5 days on Kilimanjaro was the sudden and beautiful change in weather. Not just from one…
  • We’re excited to launch a series of conversations with people who are pioneering a different approach and doing things on their own terms. To kick things off we talked to Jack, one of the founders of Soleshare – a community-supported fishery that uses sustainable low impact techniques to catch fish to order (removing problems with…
  • We’re excited to launch a series of conversations with people who are pioneering a different approach and doing things on their own terms. To kick things off we talked to Jack, one of the founders of Soleshare – a community-supported fishery that uses sustainable low impact techniques to catch fish to order (removing problems with…
  • A big thank you to Nick Mulvey who’ll be wearing our caps on his European tour over the coming months – really appreciate the support Nick.   For those that haven’t heard his music, have a listen to the videos below.            
  • A big thank you to Nick Mulvey who’ll be wearing our caps on his European tour over the coming months – really appreciate the support Nick.   For those that haven’t heard his music, have a listen to the videos below.            
  • A book recounting the thoughts of Ted Simon as he travels around the world, covering 50,000 miles in four years on a 1973 Triumph Tiger 100. For Ashley and a number of us, this is where it all began.
  • A book recounting the thoughts of Ted Simon as he travels around the world, covering 50,000 miles in four years on a 1973 Triumph Tiger 100. For Ashley and a number of us, this is where it all began.
  • Our good friend and photographer Jodie Southgate has devoted big chunks of time over the past few years to finding new places to go and get lost in. Over the coming months she’s kindly agreed to share some of her pictures. JS: ‘There is something magical about exploring new places, especially when you come across…
  • Our good friend and photographer Jodie Southgate has devoted big chunks of time over the past few years to finding new places to go and get lost in. Over the coming months she’s kindly agreed to share some of her pictures. JS: ‘There is something magical about exploring new places, especially when you come across…