Forget The Rules

We took a product that we all know and love, made it of the highest quality, and are offering it at a price that’s accessible to all.

Having given the Otto Shortsleeve its final shakedown, we couldn’t be happier with how it performed. The fabric, fit and details are just as you'd want them. You can tell this T-shirt is made at one of the best jersey factories in the world - the quality is second to none.

With this product, we did not like the idea of passing on unnecessary overheads, so we decided to cut out the advertising costs and wholesale margin that typically get baked into the retail price.

A premium T-shirt of this quality could easily sell for over £75. We have decided to offer the Otto Shortsleeve for £35.

For those curious; we named this t-shirt after Nicolaus Otto.

In 1876, he worked with Gottlieb Daimler and Wilhelm Maybach to patent the compressed charge, four-stroke engine. In doing so, they kick-started a chain of events that brought us all here.

Daimler and Maybach need no introduction. We thought it was time that Otto got the recognition he deserved (if only in a small way).

Follow the link below to pre-order an Otto Shortsleeve.

SHOP NOW

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FILM + PHOTOGRAPHS: FELIX RUSSELL-SAW

Forget The Rules

We took a product that we all know and love, made it of the highest quality, and are offering it at a price that’s accessible to all.

Having given the Otto Shortsleeve its final shakedown, we couldn’t be happier with how it performed. The fabric, fit and details are just as you'd want them. You can tell this T-shirt is made at one of the best jersey factories in the world - the quality is second to none.

With this product, we did not like the idea of passing on unnecessary overheads, so we decided to cut out the advertising costs and wholesale margin that typically get baked into the retail price.

A premium T-shirt of this quality could easily sell for over £75. We have decided to offer the Otto Shortsleeve for £35.

For those curious; we named this t-shirt after Nicolaus Otto.

In 1876, he worked with Gottlieb Daimler and Wilhelm Maybach to patent the compressed charge, four-stroke engine. In doing so, they kick-started a chain of events that brought us all here.

Daimler and Maybach need no introduction. We thought it was time that Otto got the recognition he deserved (if only in a small way).

Follow the link below to pre-order an Otto Shortsleeve.

SHOP NOW

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FILM + PHOTOGRAPHS: FELIX RUSSELL-SAW