OTTO SHORTSLEEVE

In the clothing industry; it’s common practice to spend more on overheads than the cost of making a garment. Digital marketing agencies, ad spend, wholesale margins, retail spaces, trade shows, agents, PR. It all needs to be paid for, and so the price goes up.

This got us thinking… What if we were to play to a different set of rules? What if we cut out some of the unnecessary costs that are normally passed onto the customer, and offered the same product at a fair market value?

Working this way would mean we can focus more time on designing great products, and you would get the same level of quality and design at a better price.

Following the old model, the Otto Shortsleeve could easily sell for over £75. With this new way of working, we would like to offer it at £55.

What we’re suggesting is a partnership. We can cut out the overheads if you, and the community around us, help spread the word.

•  270 g/m organic cotton jersey.
•  Pre-shrunk - the fit will stay the same.
•  Embroidered air vents under each arm.
•  Seams reinforced with triple need stitch.
•  Bound neckline - will not lose shape.
•  Finished with monogram embroidery.